I'm passionate about blending storytelling, business needs, and design. The customer journey goes beyond interacting with the product, covering experiences before and after they interact with it.

Marketing
Storytelling and brand identity are key to attracting and guiding your audience to your products or services. When marketing and product design are aligned, it makes onboarding users smoother and less frustrating.

Business
Knowing and incorporating business objectives is crucial for any Product Designer. A product that users love still needs to meet the overall business goals to be truly successful.

Design
Understanding business goals and the user's mindset when they first interact with your product helps drive smart design decisions. For instance, if someone clicks on an ad for a particular item and finds that it no longer is available, it can lead to mistrust.