case study

Versapay

Versapay lets your customers pay you the way they want, while allowing you to collaborate with them online when there are questions or problems.

Branding guidelines

Versapay was traditionally branded with heavy use of orange, adhering to the old-school mentality of using a single brand color for their website and marketing assets.

I introduced a complementary navy and a few shades of grey to balance the dominant orange and incorporated imagery of extremely satisfied customers eager to use Versapay as their primary B2B payment solution.

Moodboard to help guide and enhance the current Versapay branding.Fun, easy, happy, customer-centric

Moodboard to help guide and enhance the current Versapay branding.

Fun, easy, happy, customer-centric

The Versapay Brand Book is the all-in-one destination for internal and external parties to leverage Versapay’s branded assets.

I also create The Versapay Brand Book which has become the go-to destination for internal and external parties to leverage Versapay’s branded assets.

Marketing assets

With my marketing experience from previous roles, I efficiently designed dynamic marketing assets that guided audience members through our targeted growth marketing user flows.

Worked on various design assets for major marketing campaigns.

Worked on various design assets for major marketing campaigns.

 Digital experience design

One of the major content projects I worked on was "The B2B Buyer’s Experience in 2030," written by Nicole Bennett, Content Writer at Versapay. This piece offered a forward-looking view of the digital B2B landscape for finance teams over the next decade. Using Ceros platform, I captured the story and crafted a narrative designed to both shock and excite financial teams about the future of B2B in the new digital age.

Unfortunately the web experience no longer is running, but here is a video of the interactive website I designed in Ceros (I would totally recommend this tool, super easy and fun to use!)