Creatively intersecting design storytelling and business objectives
Recent work
Helped conceptualize a new audio streaming app
The Senior Product Owner of Radio came to me with an idea for an all-in-one audio streaming app, combining live radio, podcasts, and the like.
They had been pitching the idea for almost two years and, while realizing a visual approach would be more effective, I designed a fully functional prototype and the project was shortly green-lit and launched within seven months of the start date.
Tori’s expertise in design and product development were absolutely invaluable
—we couldn’t have done this without her.
Taylor Ross*, Product Owner of
Seekr, Rogers Sports & Media
*Reference available upon request
Acquiring new users and moving them down the funnel
Growth design is a key effort to bring awareness to not only the solution but the problem being faced. With extensive iteration and testing based on user behaviour, I was able to focus on crafting meaningful experiences at scale to meet and exceed business goals while delighting users.
Pioneer designer for mobile product and marketing design
Food2Desk came to me with an idea for a covid-friendly food delivery service. Helped create a brand and functional prototype to gain investor interest while working closely with marketing to conceptualize creative ad campaigns.
Re-designed local Toronto news mobile app
The CityNews product team was in the process of rebuilding their mobile experience, aiming to consolidate multiple legacy apps into a single, unified product. My role was to design a new digital experience that served various local regions while still giving users easy access to the local news they relied on.
Created a brand-book to bridge siloed teams together while conducting user testing
During my time at CircleCI, I noticed that teams were working in silos and often misinterpreting project goals. To help bridge that gap, I introduced a brand book to align the teams and foster better collaboration. I also led user testing efforts to help the team gain deeper insight into their audience and create more informed, user-focused work.
UX design certification final project of an app that gets you to local services at your own time
I came up with the concept for an app that helps everyday urban dwellers find, schedule, and access last-minute services in their local city area. Here is a detailed breakdown of each step in the design process.
