Facing the juggle of multiple apps across several major cities, the CityNews Product Team knew it was time for a change. They tapped into the idea of one consolidated app and reached out to me to make it happen. So, with the challenge set, I got to work on designing a seamless experience that would bring everything together.

Keeping it simple

The main goal for the Product Team was to make sure folks could smoothly switch from the old apps to the new one without messing up the reading vibe for our faithful users. Kept it simple; readers just want to dive into their stories and get on with their day, no need for fancy extras.

Check out Figma prototype

A new look

In the process of developing the consolidated app, we also took the opportunity to revamp the appearance to still accommodate for a similar reading experience that users enjoy.

Before

After

Darkmode

By popular demand, we also introduced dark mode that now lets readers effortlessly toggle between modes for a cozier reading journey.

With hindsight, there are several things I would have approached differently. Being brought onto the project a few months in, I lacked the opportunity to establish key design processes like user testing and audience research. I had to rely heavily on the Product Owner’s direction and keep things as simple as possible to adhere to the existing schedule and budget constraints.

Overall, the project was a success. The launch of the consolidated app ushered CityNews into a new era at Rogers Media, setting the stage for how the teams handles development of new products in the future.