My experiences at Rogers are the best example of what I can bring to the table—where I actually had the opportunities and confidence to demonstrate what I can do.


Company
Rogers Sports & Media, is a Canadian subsidiary of Rogers that owns the company's mass media and sports properties.

Role
Sr. Product Designer,
News & Entertainment

Timeline
Jan 2023–
Jan 2025


Overview

Although being a part of several B2C mobile products and launches at Rogers—as most of my experience falls under B2B and SaaS—I had a hand in three mobile apps and two website product launches within two years. I also was able to experience the conception of a new product idea and lived through the many revisions and development cycles that are required to pull ideas from the ethereal and into the material.

How it started

When I started in January 2023, I was assigned to News & Entertainment as the sole product designer, which includes notable local Toronto brands such as Citytv and CityNews. It was an extremely interesting position—there was no design leadership, no design system, no other available designers to collaborate with or get critique. When I asked about brand guidelines (logos and colors), I was simply directed to take things off what was already available on Google. I have a feeling that most designers would have ran in the opposite direction, but the opportunity to work on such prominent local brands that I fondly grew up with, absolutely drew me in.

Timeline of projects at Rogers

CityNews (app)

Citytv (app + web)

Seekr (planning)

Seekr (planning)

Seekr (phase 2: web)

Seekr (phase 1: app)


Jan 2023

Jan 2024

Jan 2025

CityNews

The CityNews product team was going through a mobile product rebuild in order to consolidate all their legacy mobile apps into one. My role was to design a new digital product with a very similar user experience the current user base were accustomed to, which meant there was little to no room for any additional functionality or improved experiences, since that was not the goal of the project.

A few screen mockups for the CityNews mobile app

May be geolocated to only Canadian app stores

Citytv

Just as I entered CityNews as it was already started, so was the same at Citytv. Although TV’s current products were in pretty decent shape (not as legacy as news), a re-build was already underway and I continued to evolve the designs from a previous designer.

Since the re-launch of Citytv products in January 2024, they have launched yet another redesign/rebuild in January 2025
(due to change in direction).

A few screen mockups for the Citytv mobile app

A new product

Part-way through 2023, the Senior Product Owner of Radio came to me with an idea for an all-in-one audio streaming app, combining live radio, podcasts, and the like. They had been verbally pitching this concept to the VP of Radio for nearly two years, even proposing it during their initial interview for the role. 

Realizing that a visual approach would be more persuasive, I designed a fully interactive Figma prototype and a carefully crafted PowerPoint presentation, giving stakeholders a hands-on experience and explanation of the new app’s potential. Shortly after, the project was green-lit, and the MVP mobile app successfully launched within seven months of the project start date.

Tori’s expertise in design and product development were absolutely invaluable
—we couldn’t have done this without her.

Taylor Ross*, Product Owner of
Seekr, Rogers Sports & Media

*Reference available upon request

Seekr

This is where things got super interesting. Although I had been through the majority of a project (product launch) life cycle for news and TV, I had the rare opportunity to be a part of the very beginning—where the idea was still in verbal format, still being conceptualized, and then eventually revised and formed into something that had the potential of being tangible. All very exciting.

A few screen mockups for the Seekr mobile app

May be geolocated to only Canadian app stores

There were many instances where roles and job titles were missing from the day-to-day operations due to budget constraints. I found it easier and less energy-consuming to step in and fill some of those gaps, using the opportunity to learn about how things were built in order to make better-informed product decisions. From previous experiences, I had seen successful Spike and Extreme Engineering meetings lead to clear solutions rapidly, and wanted to emulate the best aspects of those approaches. Instead of waiting for others to take issues seriously, I would help rally the team together to problem solve on the spot, while taking what I learnt to the stakeholders to be able to articulate clearly why something had to be done a certain way.

You sound like an engineer.

Vitaliy Kondratiev*, Lead Mobile Developer on Seekr, ThoughtWorks

*Reference available upon request

Seekr’s MVP app launched beyond our expectations with every feature we asked for. Everything at Rogers takes forever.

Paul Kaye, VP of Radio, Rogers Sports & Media